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Public Relations Strategy (PR in Practice), by Sandra Oliver
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Everything you need to create a 21st-century public relations strategy, with international case studies from companies in the US, Spain, South Africa, Indonesia and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch and the Marriott Hotel Group.
Contents include
Not Just PR: PR strategy in a management context; PR's Place on the Board: A core governance role; Reputation management in a celebrity-driven society; Internal Communication: Employees as ambassadors; Beyond ?Customer is King: ? Sales and marketing promotion; Media Relations: A borderless world view; Research Methods: Measures and motives; and The Ethical Dimension: A moral imperative.
- Sales Rank: #6010267 in Books
- Brand: Brand: Kogan Page
- Published on: 2007-03-28
- Original language: English
- Number of items: 1
- Dimensions: 9.16" h x .62" w x 6.32" l,
- Binding: Paperback
- 146 pages
- Used Book in Good Condition
About the Author
Dr. Sandra Oliver is founding editor of Corporate Communications journal and former chair of the International Public Relations Association.
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