Senin, 30 Juli 2012

[Y326.Ebook] Free Ebook 365 Facts That Will Scare the S#*t Out of You 2016 Daily Calendar, by Adams Media

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365 Facts That Will Scare the S#*t Out of You 2016 Daily Calendar, by Adams Media

You may think that you've seen it all when it comes to disturbing phenomena, but you haven't seen anything yet! 365 Facts That Will Scare the S#*t Out of You 2016 Daily Calendar is packed with hundreds of new and unnerving facts that will sicken and terrify even the toughest crowd. From a silkworm that consumes 86,000 times its own weight to the civet droppings that people roast and sell as coffee beans, this gut-churning calendar is guaranteed to make you squirm every day of the year!

  • Sales Rank: #2092013 in Books
  • Published on: 2015-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 5.50" h x 5.50" w x 1.75" l,
  • Binding: Calendar
  • 368 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Don't waste your Money
By Tracey Hager
Got as a gift. While I truly appreciated the gift I have to say that this calendar is complete crap. The facts aren't very interesting and certainly won't scare the S#*t Out of ANYONE. The authors comments are a waste of time.

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Jumat, 27 Juli 2012

[C112.Ebook] PDF Ebook Why My Wife Thinks I'm an Idiot: The Life and Times of a Sportscaster Dad, by Mike Greenberg

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Why My Wife Thinks I'm an Idiot: The Life and Times of a Sportscaster Dad, by Mike Greenberg

Meet Mike Greenberg, the popular host of ESPN Radio’s Mike and Mike in the Morning, the highest-rated drive-time sports talk show on the dial. To his three-million-plus listeners, Greeny is the guy who’s equally as comfortable dissecting zone defenses as he is discussing cashmere sweaters. He’s been to Super Bowls and World Series, All-Star Games and Final Fours. He’s interviewed Michael Jordan, Joe Montana, and Wayne Gretzky. He gets paid to enthuse about sports, which means he’s the envy of most men in America.
This is the hilarious, sometimes touching, and endlessly entertaining debut of one of America’s fastest-rising sportscasters, a wry and revealing look at one man’s good-hearted but mistake-prone attempt to grow up before his children do. Marriage, fatherhood, manhood, fame, athletes, crazed aunts with gambling problems, the true significance of sports, the worst possible thing to say in a room full of pregnant women–no topic is beyond his reach. But don’t take our word on it, read what Greeny has to say about:
• Dating: “People who reminisce fondly about dating are blocking out all the disasters and focusing only on the few great nights. If that is all you choose to remember, fine. But be aware that no experience is without good moments. I’m sure during the sacking of Rome there were a few decent nights; maybe they put on a play.”
• Life on the road:
“Wife + television = no sleep.”
“No wife + no television = no sleep.”
“Wife + no television = sleep.”
“No wife + television = porn.”
• Keeping things in perspective: “Never assume you know more than the guy in the camouflage tux.”
• And, of course, marriage: “All of us are married to women who think we’re idiots.”
Whether he’s talking trash on the radio or talking dirty diapers over a fancy dinner, Greeny’s determined to reconcile two halves of a whole. So if your enthusiasm has ever been curbed, or you’re feeling remote without the remote, or you’re just wondering what exactly goes on in a guy’s brain, Why My Wife Thinks I’m an Idiot will be a source of comfort and unadulterated laughter.


From the Hardcover edition.

  • Sales Rank: #633063 in eBooks
  • Published on: 2006-03-07
  • Released on: 2006-03-07
  • Format: Kindle eBook

From Publishers Weekly
SportsCenter and ESPN Radio mainstay Greenberg wanted to be a journalist, but changed his mind when he was asked, while working at a smalltown newspaper, to interview the mother of a high school valedictorian who had just tragically died. Greenberg moved on to covering sports and never looked back, believing there's nothing better than "investing everything into something that means absolutely nothing." Indeed, his book resembles Seinfeld, with its lightly humorous yet serious renditions of everyday minutiae. Divided into transcripts from some of Greenberg's radio monologues and journal entries about his family life, the book is another entry in the Men Are from Mars... school of sociological observation. Greenberg's viewpoint on the opposite sex essentially involves his subtitle: describing the things he does that make his wife treat him like an idiot. There's plenty of good material in this alone, as well as in some sidesplitting, borscht belt–style material about his gambling-addicted aunt Ada. Unfortunately, the slightly pompous but desperately charming Greenberg also feels the need to fill readers in on such matters as why he doesn't like going to the supermarket and what designer labels he's wearing.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Greenberg is half of the Mike and Mike in the Morning sports-chat radio show on ESPN radio and is also an occasional anchor and reporter on the same network's SportsCenter TV program. On the air, he is funny, literate, and obviously well read far beyond the narrow borders of sports. Here, examining his public life in the context of his roles as father and husband, he exhibits the same sensibilities that make him an engaging on-air presence. He tackles the inherent absurdity of his job--chatting about sports in a complex, ever-more-troubling world--but also about the perks of his quasi fame and the joy he extracts from his work. It's nice to read about a lucky sports guy who knows he is lucky and unabashedly celebrates it. He also takes many of the things he has observed in a life dominated by sports and explains how he is applying them to the raising of his daughter. There are anecdotes galore that will keep fans reading and laughing. Expect fairly strong demand for this one, especially where Greenberg's morning radio show is available. Wes Lukowsky
Copyright © American Library Association. All rights reserved

Review
Advance praise for Why My Wife Thinks I’m an Idiot

“Anyone in sports knows that Mike Greenberg is a talented sportscaster. Now many fans will see the many sides of Greeny. His humor and winning personality are apparent on every page of Why My Wife Thinks I’m an Idiot. To me, he is always awesome, baby, with a capital A!”
–Dick Vitale

“Not only did I laugh until I cried on several occasions, I wish this book could be given to all new wives on their wedding nights–it should be required reading for anyone married to a man who’d rather watch the game on a Saturday than accompany us to Bloomingdales.”
–Jane Green, author of The Other Woman

“Mike Greenberg is one of the smartest and funniest voices in sports. Sadly, this matters little to Mrs. Greenberg, or to his children. As this hilarious book proves, Greenberg knows fatherhood and sports and humor, not necessarily in that order.”
–Jeremy Schaap, ESPN anchor and author of Cinderella Man



From the Hardcover edition.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A must read
By Andrew Fichtner
Mike really is a great writer and kept me interested throughout the entire book

0 of 0 people found the following review helpful.
Five Stars
By Eric Greving
Love Mike and Mike!

0 of 0 people found the following review helpful.
Five Stars
By Dennis Smith
In a word, "GREAT".

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Kamis, 26 Juli 2012

[C205.Ebook] Fee Download Safety & Survival on the Fireground, by Vincent Dunn

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Safety & Survival on the Fireground, by Vincent Dunn

Chief Dunn the recipient of FDNY's Lifetime Achievement Award has updated his classic book on how to identify and survive hazards on the fireground. Dunn attempts to reduce firefighter deaths and injuries year after year by describing the 15 most dangerous tactics and the 13 most recurring fire and explosion environmental dangers, ranked by degree of danger and frequency of occurrence. This indispensable book will help keep every first responder, firefighter, and fire officer out of harm s way. It is a must-read and reread for every firefighter who responds to fires and emergencies, every company officer who commands a fire company, and every incident commander or safety officer who is responsible for the safety of firefighters on the fireground.

  • Sales Rank: #113326 in Books
  • Published on: 2015-08-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.20" h x 1.10" w x 7.20" l, 2.15 pounds
  • Binding: Hardcover
  • 438 pages

About the Author
Deputy Chief Vincent Dunn (ret.) is safety consultant to the National Institute of Occupational Safety and Health (NIOSH), reviewing and commenting on firefighter fatalities. He was an expert consultant with the National Institute of Standards and Technology (NIST) department, investigating the World Trade Center emergency response on September 11, 2001. Dunn writes the column Safety and Survival on the Fireground for Firehouse magazine; he is an adjunct Professor at John Jay College, City University of New York; and he taught fire protection design at the Manhattan College civil engineering department. He was one of the original developers of the National Fire Academy s course Command and Control of Fire Department Major Operations. Chief Dunn is a contributing editor for B Shifter e-magazine and Fire Engineering magazine. He is the author of four textbooks published by Fire Engineering Books and Videos: Safety and Survival on the Fireground (2nd edition, 2015); Collapse of Burning Buildings (2nd edition, 2010); Strategy of Firefighting (2007); and Command and Control of Fires and Emergencies (2000).During a 42-year career with the FDNY, he served 7 years as firefighter, 10 years as a company officer, and 25 years a fireground chief officer, attending college at night with the assistance of the G.I. Bill, receiving an AAS in fire administration, a BA in sociology, and an MA in urban studies from Queens College, City University of New York.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent First book for Firefighters
By James Hartman
I recommend this book to all of my new firefighters. Its clear, concise and challenges them to think about their new profession. It was loaned to me when I was still on probation my my officer and i am continuing the tradition.

0 of 0 people found the following review helpful.
Good read
By Sarah
Out of all the books I had to read for a promotion test this one was my favorite. A lot of good information. The only thing I did not like we're the last chapters. Those chapters was basically the whole book.

0 of 0 people found the following review helpful.
Awesome Book
By smokeeater
This is a great book, that reviews the basics of survival. Some stuff we may have already know but also some key points for the things we do not deal with everyday. I'm glad that I read it.

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Practically Married (Bravo Family Series Book 3), by Christine Rimmer

RIGHT BRIDE

Lovely widowed mother Tess DeMarley had "perfect wife" written all over her—but rancher Zach Bravo had lost at love once before. So he proposed an arranged marriage. And he knew that it would stay just that—because Tess was a one-man woman, all right. Too bad Zach was the wrong man!

WRONG GROOM?

If you'd asked Tess DeMarley what man she'd always dreamed of having down on one knee proposing marriage to her, Zach Bravo might not have been her first choice. But now that he was her husband, she began looking at him in a new light—and wondering if her "in name only" spouse could possibly be turning into her dream man….

CONVENIENTLY YOURS:
The Bravo men's marriages may have begun in name only—but were they destined to be true love matches after all?

  • Sales Rank: #266464 in eBooks
  • Published on: 2011-07-15
  • Released on: 2011-07-15
  • Format: Kindle eBook

Most helpful customer reviews

2 of 2 people found the following review helpful.
Practically Married
By A Customer
Ms Rimmer did it again! I love her characters in this book. Tess DeMarley and Zach Bravo are such nice people. They do marry but they must learn to show their love. They each have a daughter from a previous marriage that are wonderful characters, too. They live on a cattle ranch in Wyoming where they are having some cattle rustling as a sub-plot which was very believable. This is the 3rd Bravo family book and I stayed up late to read it and it was worth being tired today!

0 of 0 people found the following review helpful.
Loved it! a quiet, mature romance with an exciting finish
By tanvi gupta
I have read most of the books in this amazing series, and this is one of my favourites.
Tess and Zach have both been married before and each has a daughter. Now they are looking for companionship. They come together because its the 'practical' thing to do. Their entire courtship is quiet, almost subdued, missing the passion that is a trademark of most of Ms. Rimmer's books. In fact, Tess is harbouring a secret love for someone else. Which is ironic because the reader can see from the first page that they are perfect for each other. Tess' quiet patience and strength is exactly what Zach needs, and Zach's steadfastness is what Tess is looking for. The second half is a lot more fast-paced, and the climax had me holding my breath. When they finally confess their love for each other I cheered!

0 of 0 people found the following review helpful.
Good Read
By Terracotta Dove
This is the third (of 31, so far!) in Rimmer's Bravo line, one of my all time favorite series.

This was a much quieter book than is usual for a Category. Both hero and heroine are self contained personalities, so the readers know more about them than the other people in their lives do. The result was a slightly melancholy tone. Because I cared so much for Tess, Zach's slow-to-see made me more angry than sympathetic. And I think Tess judged herself awfully hard for her feelings.

But both leads are incredibly likeable people, and I really cared what happened to them. The pace is leisurely and the Western setting compelling. The relationships with the secondary characters are complex and interesting.

Highly recommended.

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Rabu, 25 Juli 2012

[J796.Ebook] PDF Download Public Relations Strategy (PR in Practice), by Sandra Oliver

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Public Relations Strategy (PR in Practice), by Sandra Oliver

Everything you need to create a 21st-century public relations strategy, with international case studies from companies in the US, Spain, South Africa, Indonesia and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch and the Marriott Hotel Group.

Contents include
Not Just PR: PR strategy in a management context; PR's Place on the Board: A core governance role; Reputation management in a celebrity-driven society; Internal Communication: Employees as ambassadors; Beyond ?Customer is King: ? Sales and marketing promotion; Media Relations: A borderless world view; Research Methods: Measures and motives; and The Ethical Dimension: A moral imperative.

  • Sales Rank: #6010267 in Books
  • Brand: Brand: Kogan Page
  • Published on: 2007-03-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.16" h x .62" w x 6.32" l,
  • Binding: Paperback
  • 146 pages
Features
  • Used Book in Good Condition

About the Author
Dr. Sandra Oliver is founding editor of Corporate Communications journal and former chair of the International Public Relations Association.

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Kamis, 19 Juli 2012

[L181.Ebook] Download Ebook Time of Legends: Heldenhammer (Book 1), by Graham McNeill

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Time of Legends: Heldenhammer (Book 1), by Graham McNeill

Launch title of a major new fantasy series that brings the history of the Warhammer world to life. This novel kicks the series off with a bang with the story of Sigmar Heldenhammer, the legendary hero who founded the Empire.

  • Sales Rank: #648150 in Books
  • Brand: Games Workshop
  • Published on: 2008-04-29
  • Released on: 2008-04-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.10" h x 4.25" w x 6.77" l,
  • Binding: Mass Market Paperback
  • 416 pages

About the Author
Hailing from Scotland, Graham McNeill narrowly escaped a career in Surveying to join Games Workshop, where he worked for six years as a games developer. As well as seven novels, Graham has written a host of sf and fantasy short stories. He lives in Nottingham, UK.

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1 of 1 people found the following review helpful.
Concept: 10; Implementation: 4
By Piecemeal
Love the concept but the implementation is disappointing. It lacks the human touch that makes some WF authors so enjoyable to read. The characters are the biggest flaw. They feel like cardboard cutouts. Let's play some Jeopardy: The one thing that you know ahead of time is going to be crucial in a novel that will bear the name of it's central character, who also happens to be the central character in the novel's historical setting, as a title?

What is "that character"?

I could hardly finish this novel, despite anticipating it hotly since I first heard about it. It gets two stars for the topic only. I seem to recall that Defenders of Ulthuan, also by Mr. McNeill, was similar (and I am a big High Elves guy).

On the plus, I appreciate that it is a tough topic, and I admire how, whether he intends it or not, McNeill doesn't make Sigmar out to be a holy figure. He is portrayed as a violently ambitious, socially advantaged and lucky man at a time of unique oportunities (though most of this goes unapologetically under the banner of "destiny") with little else than an unwavering vision and the ability to convince those around him, by any means necessary, to comply. That's the kind of realism I like in my "fantasy", and Warhammer delivers it. Unfortunately this version of the legend doesn't deliver much else worth paying attention to.

3 of 4 people found the following review helpful.
Time of Legends!
By Jacob G. Blair
An excellent book! Similar to the works of Jeff Grubb in so much as it is epic in scope without losing important characterzation. A truly masterful work.

6 of 6 people found the following review helpful.
A bard's tale...
By Felipe Wirth
To start things off, I'm a fan of Black Library books, as I find them so different from the usual tie-in books, a.k.a. books used to expand on an already famous subject. I may be on the minority here in claiming I have never played a Games Workshop wargame. Living in Brazil, such hobby is not only hard to practice (not too many people doing it) but also quite a stab to your wallet. My contact with the Warhammer universe was first realised through PC games, then some internet browsing on the subject, and finally with books. I have to say the universe (WH Fantasy and WH 40k) just flat out rocks, and every book in the mix just picks up the premise and, as a differential to all those other I.P. works, just builds a solid book, or series, on top of it all.

Picking up 'Heldenhammer', the second 'Time of Legends' book I've read, after Gav Thorpe's 'Malekith', and knowing I was about to read the tale of Sigmar, founder of the Empire, I was looking forward to being thoroughly entertained. You know what, to hell with it: I was entertained...

This is one of the most entertaining books I've read from BL so far, and I liked it from start to finish. Yet as I finished it, I wasn't possed by the all-too-familiar feeling of 'Oh, man, that was awesome, I need to order the second book of this series right away!' that so often leaves me pennyless. And that's the thing about this book: it takes no risks, it changes no stereotypes, it pretty much starts and finishes on the same note. It is one of the most predictable storylines I have ever read. Sure you don't know much about how Sigmar will forge his Empire, but once you read the title to each chapter, or at most read through the first paragraphs of those, you'll pretty much know what will happen for the next dozen pages or so. That the storyline is so predictable drops the reader in a safe-zone, where you are never on the edge about anything that is happening. The death of a character can be a heart-wrenching moment, but since you've picked up on the fact that he/she was going to die fifty pages earlier on the book, it never carries the punch required to elevate this story towards anything more than a broad-scoped tale of the rise of a God.

The broad scope makes the story akin to Tolkien's Silmarillion, and that feeling is only increased with the perfection of the character Sigmar... You want to know Sigmar? Picture Conan the Barbarian, then strip him of all humanizing features, you know, all the little flaws and characteristics that made him not perfect from a honor-bound point of view. Every 'dire' situation Sigmar faces will be countered by God-like inner strength or the berserk nature of his attacks. There's never a 'Oh my god he faces a (insert monster)!' moment in the book because you know that, him being perfect and all, he'll just find something on his inner self to give him strength before crushing the skull of his opponent with his Warhammer. In a sense you almost wonder if the author is going: 'Look at the glory of Sigmar! Don't you feel tears in your eyes on the noble nature of his character and how he is a model to all kings'

In fact that's one of the least memorable aspects of Graham McNeill's telling of Sigmar's rise to Emperor status: It is done with very little actual conquest of neighbouring tribes, and it is portraited as an elevation of the best amongst the great. Only a handful of characters in the book are anything but staunchly honorable warriors, which at times is the reason this feel's like a bard's tale. Sigmar talks of an Empire (not an alliance of men, an EMPIRE) and no King feels threatened, no jealousy errupts, no rebellion is in need of quelling. He talks of leading the united armies of men into battle under his command and every reluctant King is only considering that his men 'won't like to be led into battle by anyone but me' and all that... Then Sigmar admonished them all and they are all ashamed and promise to follow his orders... Somehow I figure that if Kings were treated as such by someone they knew was their superior in force of arms and charisma, they would, immediately after the battle behave in a manner akin to:

"Yey, we won! Now where's Sigmar? Let's kill him."

That's it... There's not that much difficulty. He doesn't grind his way to the top and learn from his mistakes (he makes no mistake, he was born with all his talents), he doesn't grow from an amazing warrior to an amazing king. There's no rise from man to legend. There's the following of such legend throughout his life.

Is this wrong? Not in its core, no. In a Tolkien-esque environment you'd be greeted all the time by perfect heroes and worthy adversaries. But this is the age of Warhammer, and if the main character's name wasn't Sigmar you wouldn't be aware that such fantasy universe was its setting. That's a major flaw, in my book.

After all, the world of Warhammer isn't a world of made of bard's tales.

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Kamis, 05 Juli 2012

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Unconventional Success: A Fundamental Approach to Personal Investment, by David F. Swensen

The bestselling author of Pioneering Portfolio Management, the definitive template for institutional fund management, returns with a book that shows individual investors how to manage their financial assets.

In Unconventional Success, investment legend David F. Swensen offers incontrovertible evidence that the for-profit mutual-fund industry consistently fails the average investor. From excessive management fees to the frequent "churning" of portfolios, the relentless pursuit of profits by mutual-fund management companies harms individual clients. Perhaps most destructive of all are the hidden schemes that limit investor choice and reduce returns, including "pay-to-play" product-placement fees, stale-price trading scams, soft-dollar kickbacks, and 12b-1 distribution charges.

Even if investors manage to emerge unscathed from an encounter with the profit-seeking mutual-fund industry, individuals face the likelihood of self-inflicted pain. The common practice of selling losers and buying winners (and doing both too often) damages portfolio returns and increases tax liabilities, delivering a one-two punch to investor aspirations.

In short: Nearly insurmountable hurdles confront ordinary investors.

Swensen's solution? A contrarian investment alternative that promotes well-diversified, equity-oriented, "market-mimicking" portfolios that reward investors who exhibit the courage to stay the course. Swensen suggests implementing his nonconformist proposal with investor-friendly, not-for-profit investment companies such as Vanguard and TIAA-CREF. By avoiding actively managed funds and employing client-oriented mutual-fund managers, investors create the preconditions for investment success.

Bottom line? Unconventional Success provides the guidance and financial know-how for improving the personal investor's financial future.

  • Sales Rank: #31914 in Books
  • Brand: Swensen, David F.
  • Published on: 2005-08-09
  • Released on: 2005-08-09
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.30" w x 6.12" l, 1.31 pounds
  • Binding: Hardcover
  • 403 pages

From Booklist
Swensen, CIO of Yale University and the author of Pioneering Portfolio Management, reveals why the mutual fund industry as a whole does a disservice to the individual investor. Soft money, 12b-1 fees, overtrading, market timing, and other management practices lower performance and virtually guarantee that most mutual fund returns will fall short of their benchmark, such as the S&P 500. Furthermore, for-profit mutual fund companies have a fiduciary obligation to their stockholders, not to their investors, and this relationship "inevitably resolves in favor of the bottom line." Swensen is also highly critical of the Morningstar rating system, which only causes investors to chase hot performing funds and managers. He advises considering alternatives to the for-profit mutual fund industry, including Exchange Traded Funds and not-for-profit financial institutions such as Vanguard and TIAA-CREF. He highly recommends that as an individual, you should play a more active role in your financial future. This includes periodic portfolio evaluation and rebalancing, to ensure that your asset allocation remains diversified and suits your investment time line. David Siegfried
Copyright © American Library Association. All rights reserved

Review
"Mutual fund managers and marketers are not going to like David Swensen's thoughtful and intelligently opinionated analysis of their 'colossal failure' resulting from the fund industry's 'systemic exploitation of investors.' Coming from the mind and heart of one of America's most successful and integrity-laden money managers, this is a book that will change the way you think about mutual funds. It's high time for you to follow the elegantly simple advice he presents in this wonderful book."
-- John C. Bogle, founder and former CEO, The Vanguard Group

"Swensen is the best. Always a pioneer, his new book presents an approach to investing that is both brilliant and practical."
-- Barton Biggs, former Chief Global Strategist, Morgan Stanley

"A legendary institutional investor reveals the conflicts of interest that induce most financial services companies to provide inadequate products for the individual investor. Swensen's wise solution: Low cost, tax efficient, market-mimicking funds available either through Exchange Traded Funds (ETFs) or from not-for-profit mutual fund companies. Unconventional Success does for the individual investor what Swensen's Pioneering Portfolio Management did for the institutional investor."
-- Burton G. Malkiel, author of A Random Walk Down Wall Street

"David Swensen is one of today's best endowment managers, if not the best. Unconventional Success is a perfect summary of what is wrong with a very important industry. This book should lead the reader to better investment decisions."
-- Michael F. Price, Managing Partner, MFP Investors

"Unfortunately, at the bottom of our industry -- money management -- there is a rather thick layer of muck, and Swensen's Unconventional Success rakes through this muck in spectacular fashion and great detail. It is the truth, the whole truth, and the very ugly truth. If you want to avoid the snares that lurk in money management, and save yourself lots of money, you must read it."
-- Jeremy Grantham, Chairman of GMO

About the Author
David F. Swensen is the chief investment officer of Yale University and the bestselling author of Pioneering Portfolio Management. He serves on the boards of TIAA, The Brookings Institution, Carnegie Institution, and Hopkins School. At Yale, where he produced an unparalleled two-decade investment record of 16.1 percent-per-annum returns, he teaches economics classes at Yale College and finance classes at Yale¹s School of Management. Mr. Swensen lives in New Haven, Connecticut.

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100 of 104 people found the following review helpful.
Assets Not for Asset Allocation
By Artephius (.
I was fairly impressed with this book. I would give it an A, but the style of writing was painful to read, so I give it a B.

I recently saw several articles about Harvard's endowment manager leaving Harvard to set up his own firm. I was amazed to see how diversified the Harvard fund was in that it included not just stocks and bonds, but many other asset classes:

U.S. equities 15%
Commodities 13
Private Equity 13
Hedge Funds 12
U.S. Bonds 11
Foreign Equities 10
Real Estate 10
Inflation-Indexed Bonds 6
Emerging Markets 5
High-Yield 5
Foreign Bonds 5
Borrowed Money -5

This info came from 12/27/04 Business Week article. The same article said Harvard's endowment fund grew from $4.7B in 1990 to $22.6B in 2005. This sounds impressive until you calculate the compounded return, which is 11.04%. Simply investing in an S&P 500 index fund over the same time period would have given roughly a 10.91% compounded rate of return.

Swensen seems to have followed a similar very diversified approach at Yale.

I really enjoyed the explanation of why certain asset classes should not be included in investor's portfolios.....specifically foreign bonds.

Since I am an avid Index Fund investor, Swensen was preaching to the choir with regards to blasting the "for profit" mutual fund companies. Being a Vanguard investor, I was disappointed to see Vanguard take one hit for following one type of unsavory practice. Compared to the "for profit" mutual fund companies, Vanguard is a shining angel.

The successes of Harvard's and Yale's endowment fund investments are spreading the gospel of the advantages of asset allocation. Gary Brinson's 1986 famous study can be defined as the birth of asset allocation. He found that over 90% of a portfolio's return can be determined by the asset classes used, not what the individual investments were. Brinson's findings have been relatively slow to flow through the investment community and to individual investors. Dial the time clock ahead from 1986 to 2006, and one of Business Week's cover stories seeks to explain why the S&P 500's profits have increased dramatically over the last 5 years, yet the S&P 500 companies have had very little stock price appreciation. One explanation offered is that more and more investors practice asset allocation and choose other investments besides the S&P 500 for their portfolios. The increased demand for other asset classes like foreign stocks, commodities, and gold has subsequently less to a decrease in demand for large cap stocks in the S&P 500.

This book contains excellent information and guidelines for serious investors. It is very dry and boring to read.

All-in-all, a good book for serious investors. I would suggest companion books to supplement this book including The Richest Man in Babylon, Bogle on Mutual Funds, The Millionaire Next Door, The 4 Pillars of Investing, A Random Walk Down Wall Street, and the Coffeehouse Investor.

3 of 3 people found the following review helpful.
An In-Depth Look for the More-Interested Investor
By S. Rylander
While this is an excellent book, I knocked off a star for one main reason: I believe it to be a little too advanced to be called "fundamental."

This is the perfect book for a person with two critical attributes:

1) You have already read Burton Malkiel's "A Random Walk Down Wall Street"
2) You are looking to go beyond a employer-sponsored defined contribution plan and would like some help determining who gets your money.

I say read Malkiel first because having an understanding of the Efficient Market Hypothesis will help you get a lot more out of reading this book. While Swensen presents an excellent work, it is a bit dry and academic. If, however, you can commit to reading it carefully, I am confident you will be a better money manager for it.

Since an individual employee has little control over the firm chosen to administer the company 401(k), I believe this book to be less helpful than "A Random Walk" if you are simply seeking guidance for selecting investments in a defined plan. If, however, you are about to open your own IRA or a standard, taxable account, this book will serve as an invaluable guide.

Stick with it, and happy investing!

57 of 64 people found the following review helpful.
Miss-titled Must Read
By J. T. Fowler
This book is miss-titled. The first third of the book gives some basics concerning portfolio construction and tells the average investor he has no business trading individual stocks.

The balance of the book deals with how average investors get hosed. That being said, this book is a must read if you want to know how "Full Service" brokers and the majority of mutual fund mangers pillage the small investor's accounts.

Buried in the book are 3 recommended mutual fund managers. The book also indicates that majority of ETF's are on their way to being as bad as the average mutual fund. In addition, early in the book, Swensen pretty much tells the average investor that he has no business trading individual stocks.

What the book does not do is provide a basis for "Unconventional Success." In this regard, the book is disappointing. But then, who would have bought and read it if it had been titled "There is no way you can win"?

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